Faqs

We will start working on your project as soon as we receive your logo creative brief application and payment.

Your samples will be presented to you five business days or two business days after we receive your payment, according to the package you choose.

After we receive your payment we will create a personal web page for you, where we will upload your logo design samples.

Unlimited changes can be applied to your chosen logo design, until you are 100% satisfied. Changes include: colors, fonts, layout, size, mix and match elements from different samples…

We will provide you with a free redraw session. You will be presented with six or more completely new logo design variations.

Any ideas or requests for your future logo design you may indicate in your logo request, or contact your project coordinator. Please be as specific as possible.

Yes. Please provide us with the latest version of your logo design, and mention it in your logo request.

There is a big difference between a corporate image and an illustration. Corporate images are very simple, which makes them unique, memorable and highly recognizable from any distance and at any size. Illustrations are usually a very complicated artwork that loses its quality when reduced in size. Very busy images like these are hard to read and recognize.

Yes, we create any type of graphic identity.

We have a unique presentation. Every sample was carefully chosen and placed in the most favorable position on the page. A special background designed to enhance the viewing experience. This is not in any way done to confuse the viewer, but actually to show how the logo looks like in the optimal settings. We present your samples on a default white background unless otherwise specified in the order form.

The background is not a part of a logo. Background design is not included in any of the packages.

All the rights of the Artwork and Logos we create for our customers belong to our customers.

Design samples are usually ready five business days after we receive your order, the payment, and all of the necessary information and material.

Time for conversion varies. It depends on the complexity of your site, programing involved, and amount of material. Simple site conversion usually takes five business days after we receive the design approval and material for conversion.

Revision is a change to the website design or programing. If there was a mistake on our part, it will not be counted as a revision. Each web design package has a limited amount of revisions included per price. Some small changes can be combined in to one revision.

A stock photo is a photo taken out of a stock portfolio. Each web design package has a limit on the amount of stock photos per project included in the price. We usually search for appropriate images to enhance your website. Sometimes we edit those images to fit your style. You can also provide us with a limited number of your own photographs or images in a suitable format. These will not be counted as stock photos.

A content management system (CMS) is a way for you to control your site without any prior internet and programing knowledge. You can edit text or replace pictures, sometimes even creating a new page. It is definitely necessary with any e-commerce package.

Basic CMS includes basic control over some content of your site. It is usually a couple of sections on the page (news update) or editing a few online products.

Extended CMS may include unlimited possibilities for you to control your site and e-commerce. It includes editing full content of the pages, adding or removing pages, full control over e-commerce add , edit remove products and categories.

E-commerce is the ability to sell products or services online.

Basic e-commerce gives you an opportunity to display a few products or services online with a basic order form checkout option.

Extended e-commerce is a complete solution for your online store. It may include the following options: add, edit, or remove products; add, edit, or remove categories; complete shopping cart solution; online tracking and data recording.

No. We do not directly provide payment options.

We can work with any third party payment solution, including Stripe, PayPal, etc. You will have to sign up with any online payment provider of your choice, and provide us with the integration details.

No. We do not provide domain name registration. But we have great hosting plans available. As soon as your project is finalized and complete, you will be advised on what kind of hosting setup your website requires. IMPORTANT! Please wait until the project is complete before ordering a hosting plan.

No. We cannot remove any options from the packages.

No. We can’t split or reduce any of the services or price.

Yes, we can split total payment if the payment is larger than $1200.

Basic corporate design for 2 pages is $900

All of the rights of the website we create for our customers belong to our customers.

For best viewing purposes, we use RGB color mode to present the logo samples to you. It is the main standard for all computer oriented graphics, web included. However, when we work on stationery designs, we have no choice but to convert your logo to either CMYK or Pantone colors (according to your preference). Printers do not work in RGB mode. Slight color shifts may occur. Pantone colors may appear even more different on screen because we match them on the Pantone chart as it will appear when it gets printed. You will get a version of your logo in RGB colors as well. Furthermore, when you print the file the color will change. (Refer to Why does the color look different when I print it? )

Yes, you can edit, or change all the information on your business card and stationery. You will need to have Adobe Illustrator, or Coreldraw installed on your computer, because your stationery files are in a vector format.

Pantone colours are a universal standard. They are used by professional print shops around the world. It helps designers, print shops and customers talk in one language. This type of paint will always look the same color any time you print it.

CMYK- is a four colour process printing technique, widely used in home printers and even industrial printing.

Pros: relatively less expensive; can print in unlimited amount of colours; can be printed on a home computer.

Cons: colours are not very sharp; printed colours almost always will be in different shades (very hard to control the lightness and saturation of the colours each time it is printed); requires a lot of printer calibration; is limited to a less heavy paper stock.

Conclusion: CMYK is preferable for printing in more than 3 colours. It works best for home and office printing, but is not the best solution for professionally printed stationery.

Pantone – is a spot colour printing technique, only used in professional print shops.

Pros: colors are very sharp and always accurate for every printing; can be printed in very large quantities; can be printed on heavy paper stock and multiple paper surfaces.

Cons: Not the cheapest solution, as it gets very expensive if used more than 3 colors; not suitable for home office printing.

Conclusion: This is the most recommended printing technique for printing high-quality professional stationery; not good for home printing.

We recommend Pantone colors. It is a standard used on every printer in the world that supports spot color process. When you have your files printed in Pantone colors it will always have exactly same colors. Your home printer can only print in CMYK colors, so we recommend CMYK colors for home printing. When printing in CMYK – colors will slightly shift every time you print.

SEO stands for search engine optimization. SEO is an industry that was created out of necessity, and was really made popular as a result of Google’s search engine although people were doing SEO long before Google. In this context a search engine can mean anything from Google, Yahoo, Bing or even other search engines such as Amazon search or even Facebook search. The majority of the time the search engine we refer to is Google.

The definition of optimization is “an act, process, or methodology of making something as fully perfect, functional, or effective as possible.” Within the SEO context, that is exactly what happens, we try to make your website as perfect, functional and visible as possible.

In general, most people will “Google” a question they have and choose one of the top listings, or maybe go to the second page.The goal of SEO is to help your website rank on the first page of Google for those keywords or key phrases so that customers will find your website before your competitors.
To keep things really simple, SEO is the process of optimizing a website so that search engines will aptly categorize and score your website and place it in rank with other sites that offer similar information. When you first start doing SEO, you might be ranked on the 15th or 8th page of Google. After doing SEO for a period of time, you’ll start to see your website move closer and closer to page 1 for a number of keywords.

Keep in mind, most of your competitors also have hired SEO companies or may even have someone within their company dedicated to doing this so not only are you up against Google, you are up against your competitors as well.

By doing SEO, it will not guarantee that you will rank on Google but it will greatly increase your odds of doing so.

When you search for “Air Conditioner” on Google search, Google will display around 10 of the top listings on the first page. Those 10 websites usually have the best SEO methods, and are ranked accordingly.

The better the website, the more likely it is that Google will choose it to be ranked within the top search results.

Bad and unhelpful websites will generally be placed on the later pages of Google.

It takes time, effort, money, and knowledge to do SEO well.

There are two main aspects of SEO: on-page SEO and off-page SEO.

On-page SEO is the practice of optimizing elements on your website for search engines. This includes but isn’t limited to content on your websites, images on your website, blogs, and HTML. On-page SEO encompasses many different disciplines such as website speed, blogging, content, user experience and so much more. Any area of your website that Google “sees” is subject to on-page optimization.

Off-page SEO is the practice of optimizing elements off of your website for search engines. Probably the biggest example of off-page SEO are backlinks, however there are lots of other elements such as social media, external blogs and many other factors that might come into play.

When we “do” SEO on a website, we simply improve the on-page and off-page factors of your website so that Google will see your website in a more favorable position.

No, not at all. As a matter of fact Google has not only written guidelines just for the SEO industry, they employ SEO specialists in-house as well. Google also does SEO on their own companies and products as well, so they will be more visible in the search engines. Practically every major company in the world that has a website does SEO to some degree, some more than others. For instance both ebay.com and amazon.com have huge departments of people dedicated to making sure they show up in the search engine results pages.

Some SEO expert’s attempt to foil the search engines by conducting blackhat SEO which some people do consider cheating, but this is not a tactic that most SEO professional’s employ. SEO is all about making your website, your content and your business better.

SERP is an acronym that stands for “search engine results page.” Essentially this means any list of Google (or Bing) results that displays a list of websites.

Just Google any search term you like, and you will see a SERP or search engine results page.

Simply put, blackhat SEO or sometimes referred to as “webspam” is the practice of using tactics outside of Google’s Webmaster Guidelines. Much like email spam violates a number of laws by sending unwanted emails to people, blackhat SEO’s will place thousands of shoddy links on 3rd party websites, hide keywords within your website and other methods to make Google think you are more authoritative than you actually are.

Whitehat SEO or what we like to call “SEO” is simply the process of doing SEO within Google’s guidelines. There is a very fine line between blackhat and white-hat and there can be many grey areas.

For example, if you ask your friend who owns a website to give you a link to your business, did you know that that is actually against Google’s guidelines?

Through constant research and understanding, we are able to navigate this complex system of rules and regulations Google has put into place and help your website rank better.

A Google penalty or “action” is put into place when Google has caught your website violating its guidelines. This might come as a result of you placing too many links, too many advertisements or a number of different reasons. A penalty can be handed out automatically via Google’s algorithm, or manually via a Google employee who has deemed your website spammy.

There are a few popular penalties that people talk about within the SEO community that you might have heard of. One of them is Penguin, the other is Panda. Penguin deals with spammy backlinks, and Panda deals with on-page factors such as low-quality content.

If you do get a penalty, there are ways to get them lifted, but they are not easy. This can take anywhere from a few weeks to a year to remove.

In short, there is no quick way to see if you are at risk for a Google penalty. We offer a number of services, tactics, and tools that can create a “risk profile” to see if your website is at risk for a penalty.

Being that there are many different types of violations among Google penalties, there are also a number of different types of penalties you can receive.

If you do think you are at risk for a Google penalty the best thing to do is contact us. We’ll dive in and see what your situation is and give you an honest opinion based on our experience.

There are are no secrets, only best practices. SEO is not just a fad, it’s the new attractive storefront signage.

There are no shortcuts. Anyone claiming that they can rank your website in 30 days or offer immediate results is selling a scam. At our company, we are completely transparent with our process. We begin by doing a full analysis on your website, then begin the SEO process by triaging your website, after our assessment we start our 6 month campaign.

At the same time, some SEO companies are better than others. Some SEO companies will take your money and simply offer a cookie cutter process and see what happens. More professional SEO companies will treat your website as a custom contract, paying attention to every minute detail in order to rank your website on Google.

This is a often asked question but we’d like to start with a simple analogy.

Think about taking violin lessons: within a few lessons I am sure you might be able to play a few notes and maybe even a short song. However after many years of practice, you can perform in front of people and captivate an audience with your skill. If you stop taking lessons, you will gradually lose your skill set.

SEO is very similar, within a few days of doing SEO you might see some initial results. Maybe you will rank on Google for some very obscure keywords. After a month, you will see even more and a few months after that even more. But if you stop, they will slowly be overtaken by competitor’s who are working the same keywords.

Remember, SEO is an on going process, not an event.

If you are interested in immediate results you may be interested in advertising or PPC marketing. If you want to build your business and gain exposure over a long period of time for your brand, SEO is the way to go.

The cost of SEO comes down to two main factors:

The industry you would like to compete in e.g. your business locally or your business nationally

The size and quality of your website. e.g. 9 page service company vs a 2000 page eCommerce website

There also may be a number of other factors into consideration as well such as previous SEO done to your website. There are times when other SEO companies did some good work that helps reach the goals, and other times when other SEO companies did so much bad work we are going to have to spend time and money fix the damage.

At most SEO agencies the cost is generally broken down into a down payment and a monthly retainer. The down payment is generally more expensive because it is the most laborious part. The monthly retainer is put into place because work must be done on the website on a consistent basis to remain competitive in your industry.

Think about this analogy: a billboard in metropolitan city vs a bus bench ad in a rural town. One of them is going to cost you hundreds of thousands of dollars, the other one will probably cost $99. The difference is both the location of the ad and the demographic exposure.

These packages are normally cookie cutter packages that do little to nothing to help your website in the search engines. We’ve even seen these packages hinder SEO in the past, for some of these “SEO packages” actually build shady backlinks or insert scripts or widgets into your website.

The old saying is true: you get what you pay for. Pre-2010 a $99 SEO package might have given you some results. Now, it not only won’t help you but it may cause problems for your website in the short or long term.

If you’ve attempted SEO in the past and can’t seem to rank, this could be due to a number of reasons. The first reason could be you have a Google penalty. Sometimes people are working with an active Google penalty and don’t even know it.

Other reasons might be that you just haven’t done SEO correctly or you are in a super competitive niche.

This happens in every niche in every city in the world. There will always be competitors that are only here for the fast / quick buck and don’t care if their website gets penalized. Sadly, some of them are uninformed and don’t realize the type of SEO they are doing will result in a penalty.

There are some options, our primary recommendation is to ignore them. Google tends to sort these things out and will handle them appropriately.

Sometimes people get away with doing blackhat SEO for years. Google is not perfect. Our advice has always been to focus on your website and you’ll be just fine.

There is no way around it, yes, Google rankings are going to fluctuate. On the same token, while it may seem as though Google rankings are fluctuating, it may be that you are the one that is doing the fluctuating. What do we mean by this? Well, for the last few years, Google has been working towards “personalized search results” meaning they try to tailor the results to your liking, rather than showing the same results to everyone.

In addition to personalized search results, there are many other factors at play. If you Google a search term in your city, you may get a completely different listing than someone who searches for that exact phrase in another location. Google takes many different factors into account including: your past search history, who you are, what account you are logged in under, your location, your browser history, and many more.

This is one of the reasons why your rankings are fluctuating. Also remember, there are normally 10 results on every SERP (search engine results page). That means there are 10 listing fighting for that #1 position. In many cases each website has a dedicated SEO company fighting just as hard as you are, so your rankings might be fluctuating because your competitors might be influencing the SERPs pushing your website up, or down.

There are two schools of thought on this matter. The first one is a very tactical approach that involves utilizing a number of tools to help identify the most important keywords to rank for. This will produce a list of keywords that not only are relevant to your industry but are searched enough times by potential customers on Google. This is the more popular method used in eCommerce, service industries and local SEO ranking.

The second method takes a more theoretical angle. Instead of choosing exact keywords to rank for, you come up with a list of topics, categories and industries you want to rank for. So instead of you choosing what to rank for, you let Google choose for you. This is more useful in blogging type websites.

We use a number of tools to help find the best keywords to rank for. The basic tool that most people try first is Google’s own “keyword planner.” This tool will not only tell you which keywords have the most search volume, but which ones are the most difficult.

We highly recommend that SEO is implemented during the creation of your website. It is might easier to build SEO into your website during the creation phase than to build it in after the fact.

Imagine the first time you go on a date with someone. You want to be sure you have the best manners, smell great and look ravishing. Similarly with SEO, the first time Google sees your website you want to make sure it loads fast, has the right keywords implemented, and looks great.

You don’t want Google to see an un-optimized version of your website the first time it crawls your website.

If you have more questions about SEO you can give us a call during business hours at or shoot us an email via our contact form.

SEO is increasing the amount of website visitors by getting the site to appear high on results returned by a search engine. SEM is considered internet marketing that increases a site’s visibility through organic search engines results and advertising. SEM includes SEO as well as other search marketing tactics.

SEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”

The SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.

As stated above, SEO is comprised of two different activities.
On-Page SEO includes:

  • Incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.
  • Blog posts and page copy that is written and optimized with quality
  • Clean and formatting page URLS
  • Optimized page load speed
  • Google authorship incorporated
  • Social sharing integration within your content
  • And much more!

Off-Page SEO includes:

  • Creating a high quality, natural backlink profile (aka having other high quality/authoritative sites link to your site naturally)
  • Social sharing signals
  • Social bookmarking (Reddit)
  • List goes on here too!

According to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.

Other than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.

The main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing). It is important to note that you should never use the terms SEO and SEM interchangeably, because although they work hand in hand, they are not the same term.

Many marketers debate whether one is better than the other. We would argue that organic SEO is the best approach, but as you can see, true SEM cannot succeed without the use of organic SEO.

Additionally, there are many situations where PPC (a component of SEM) makes more sense than SEO. For example, if you are first launching a site and you want immediate visibility, it is a good idea to create a PPC campaign because it takes less time than SEO, but it would be unwise to strictly work with PPC and not even touch search engine optimization.

Although organic SEO takes longer to show results, in the end it will be less costly and you will establish a search credibility that you might not establish with PPC.

When it comes to choosing the best tactic, it is important to evaluate your specific needs, but be sure to fully understand the differences and how you will maintain your efforts.