Custom Logo Design

After gathering a sufficient amount of information about your company, requirements and target market. We’ll conduct some cursory market research on your location, your company and its competitors. We’ll identify keywords and other pertinent traits related to your company and its vision and its product or service. Once ideas begin flowing onto the draft, visual symbols and shapes will begin to take form also. Now it is time to begin conceptualizing the themes and text established earlier examine all possible angles and directions.

After sketching, our designers begin the draft production process. Digital implementation is executed using a vector based drawing program. At this point, the most successful ideas developed during the sketching phase will be expanded and elaborated on. Concepts come to life with the addition of color and detail, and they will be tweaked until they accurately represent your requirements.

Now that a number of options have been created, the most effective choices are presented for consideration. At this point, you should consider the ideas and respond with notes. We’ll take the feedback into consideration, and make changes accordingly. The improved logo is again presented once complete. Often there are as many rounds of revisions as required before the client is satisfied with the final product.

Once you’re happy with the resulting logo, we’ll produce a variety of file types that can be used for various outputs. Important file types include EPS, JPEG and possibly TIF in certain circumstances. Some clients may also need a black and white version of the final logo. A separate simplified version may be needed in situations in which the full-size logo is highly detailed and does not scale down well. Trying to anticipate all possible needs of the client can be advantageous, preventing the need for corrections and revisions in the future.
Upon delivery of the final files, it is time to think about employing the logo on marketing materials and promotional products. Many times we’ll continue working with the client to create a full brand identity system using the new logo.

Although successful logos appear to be very simple visually, the process of creating a logo is quite the opposite. Designing a logo is a time-consuming project with many different phases of development required to produce a powerful final product. It is a collaborative process during which communication between us and the client is imperative. The investment is worth it, however – after our process is executed successfully, the resulting logo becomes a valuable asset for your company and its marketing efforts.