Our SEO Plans

Meta description optimization

Meta description optimization for improved click-through rates

Heading Optimization

Creation and optimization of heading tags to target campaign keywords

Initial backlink analysis

Link profile analysis to uncover link development opportunities

Recommended for individuals or businesses just starting out.

  • $175/mo
  • 10 Keyword Optimization
  • Up to 10 pages
  • Title tag optimization
  • Meta description optimization
  • Keyword research
  • Content writing
  • Content Optimization
  • Heading Optimization
  • Internal linking optimization
  • Baseline ranking report
  • Monthly ranking report
  • Initial backlink analysis
On-Page SEO

In additional to technical SEO recommendations, our New York SEO Expert optimization process includes on-page optimization which develops optimized headings, as well as content improvements and the development of a strong internal link profile.

Title & Meta Tag Optimization

One of the most important components of SEO, page titles are optimized as part of every local SEO campaign to help emphasize the importance of the keywords selected by the keyword research process.

Keyword Research

Proper keyword research is the most fundamental part of content optimization (different from technical SEO). We work closely with clients in order to develop the most appropriate keyword list for their business.

Local SEO campaigns differ from national and international ones in that they are required to be highly focused on delivering and converting local customers. There are two main components of local SEO services in New York are:

The proper completion and management of local business listings such as Google My Business.

The On-site optimization based on carefully researched and selected keywords which should have obvious intent on part of the searcher.

Local Essential SEO Plan

  • $200/mo
  • Up to 15 Keywords
  • Up to 5 Web Pages
  • Bi-yearly Link Outreach

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Local Advanced SEO Plan

  • $400/mo
  • Up to 30 Keywords
  • Up to 10 Web Pages
  • Quarterly Link Outreach

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Local Premium SEO Plan

  • $600/mo
  • Up to 50 Keywords
  • Up to 15 Web Pages
  • Bi-monthly Link Outreach

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National Essential SEO Plan

  • $700/mo
  • Up to 30 Keywords
  • Up to 10 Web Pages
  • Quarterly Ranking Report
  • Bi-Yearly Link Outreach Campaign

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National Advanced SEO Plan

  • $1000/mo
  • Up to 50 Keywords
  • Up to 20 Web Pages
  • Monthly Ranking Report
  • Quarterly Link Outreach Campaign

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National Premium SEO Plan

  • $1500/mo
  • Up to 100 Keywords
  • Up to 30 Pages
  • Monthly Ranking Report
  • Monthly Link Outreach Campaign
  • Conversion Optimization

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Essential SEO Audit

  • $800
  • Up to 30 Keywords
  • Keyword Research & Recommendations
  • Essential On-Page Optimization
  • Baseline Ranking Report
  • Google Analytics Installation
  • Essential Link Analysis

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Advanced SEO Audit

  • $2000
  • Up to 50 Keywords
  • Keyword Research & Recommendations
  • Advanced On-Page Optimization
  • Baseline Ranking Report
  • Content Development
  • Conversion Tracking Implementation
  • Comprehensive Link Analysis

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Premium SEO Audit

  • $3000
  • Up to 100 Keywords
  • Keyword Research & Recommendations
  • Advanced On-Page Optimization
  • Baseline Ranking Report
  • Content Development
  • Conversion Tracking Implementation
  • 90 Day Ranking Report
  • Comprehensive Link Analysis
  • Competitive Link Analysis

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Why Every Website Needs SEO

Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf. SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?

Organic Search Is Most Often the Primary Source of Website Traffic

Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement. As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others. That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow. But the remaining 25 percent of the market owned by other engines is obviously valuable to brands, too. Google, being the most visited website in the world (as well as specifically in the United States), also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine. We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information. Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor. Quality SEO and a high-quality website takes brands there.

SEO Builds Trust & Credibility

The goal of any experienced SEO Expert is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties. Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like:

  • Quality backlink profiles.
  • Positive user behavior.
  • Machine-learning signals.
  • Optimized on-page elements and content.

But establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight — just like real life. Authority is earned and built over time. Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust a brand.

Good SEO Also Means a Better User Experience

Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there. Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success. Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer. A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users. The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily. Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.

Local SEO Means Increased Engagement, Traffic & Conversions

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success. Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction. Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level. SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to. To promote engagement on the local level, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start. There should also be a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Home Advisor, and Angie’s List (among others), depending on the industry.

SEO Impacts the Buying Cycle

Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective. Using SEO tactics to relay your messaging for good deals, groundbreaking products and/or services, and the importance and dependability of what you offer customers will be a game changer. It will also undoubtedly impact the buying cycle in a positive way when done right. Brands must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.

SEO Best Practices Are Always Being Updated

It’s great to have SEO tactics implemented on a brand’s website and across its digital properties, but if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hindrances. The way the search world evolves, basically at the discretion of Google, requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1. Being proactive and monitoring for major algorithm changes is always going to benefit the brands doing so. We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be extremely difficult to come back. SEO pros help to ensure that is avoided.

Understanding SEO Helps You Understand the Environment of the Web

With the always-changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place. But staying on top of SEO includes being in the loop for the major changes taking place for search. Knowing the environment of the Web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.

SEO Is Relatively Cheap

Sure, it costs money. All the best things do, right? But SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line. This isn’t a marketing cost; this is a true business investment. Good SEO implementation will hold water for years to come. And, like most things in life, will only be better with the more attention (and investment) it gets.

It’s A Long-Term Strategy

SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years. As the market evolves, yes, it’s best to follow the trends and changes closely. But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience. And the more SEO time, effort, and budget that is committed to it, the better and longer a website stands to being a worthy contender in its market.

It’s Quantifiable

While SEO doesn’t offer the easier-to-calculate ROI like that of paid search, you can measure almost anything with proper tracking and analytics. The big problem is trying to connect the dots on the back end since there is no definitive way to understand the correlation between all actions taken. Still, it is worth understanding how certain actions are supposed to affect performance and growth, and hopefully they do. Any good SEO Expert is going to be aiming at those improvements, so connecting the dots should not be a challenge. Brands also want to know and understand where they were, where they are, and where they’re going in terms of digital performance, especially for SEO when they have a person/company that is being paid to execute on its behalf. There’s no better way to show the success of SEO, either. We all know the data never lies.

How We Build your SEO Strategy and Execute the Campaign

Each website is different, therefore SEO is not a linear process. To run a successful campaign you need be responsive and adapt your approach depending on a multitude of variables. We constantly study data and monitor how the search engines and users respond to a client’s web presence. We will continually reinforce parts of the campaign that are working or if parts of the campaign are not working as intended we will quickly identify the root cause and correct them.

Stage 1 – Learning Process

Discovery Process

No one knows your industry, customers and competitors better than you do. In order for us to execute a successful campaign, we need to extract as much knowledge as possible. We do so with a targeted questionnaire, industry research and a strategy meeting.

Analytics Audit

Data allow us to track progress and measure the success of your campaign. We can’t do anything until we know your website is setup to properly track and record data. We run an in depth analytics audit that digs into the details of Google Analytics, Google Search Console and Google Tag Manager to uncover bugs, tracking issues and any upgrades needed to better measure your campaign.

Industry Landscape

We use tools like MOZ, Ahrefs and others to monitor websites in your niche to get a picture of what’s working and what’s not. This helps us formulate the right channel and methods (video, blog posts, infographics, etc) to attack and create a multiple touch point marketing strategy.

Technical website audit.

It is impossible to rank a website when it has glaring technical issues. The problem is, 99% of issues aren’t glaring, they require an in-depth technical audit and serious SEO knowledge to find errors. We run a full technical audit where we review over 200 technical factors that could be holding your website back, preventing it from getting more traffic.

Competitive Research

Understanding what your competitors are doing is critical for marketing success. It helps us to formulate the best plan of attack to beat them. We run a head to head comparison with your top competitors to identify opportunities for growth.

Stage 2 – Planning Process

Keyword Opportunity Mapping

Our team seeks out the most valuable keywords for your business and then we place them in the right places on your website. We break them down into 2 main intent areas; purchase and informational. Purchase keywords get mapped to sales pages, while informational gets used for content creation. This is an important process that helps us build up your website’s organic marketing funnel, a key model for both content creation and link outreach.

Audience Persona Creation

It’s really hard to please everyone on the internet. The good news is, you don’t have to. We want to focus on those who matter; your customers. Audience profiling is a process that helps us focus everything (from tone of voice to creative) on helping you to acquire more paying customers.

Competitive Links Audit

Google’s algorithms rely heavily on AI learning. In other words, it knows exactly what a good link profile looks like in your niche. To build the best links to your site, we run a full competitor link audit to understand what a good link profile should look like.

Link Opportunity Mapping

Good links are hard to come by so we make sure they are going to the right place on your site by assigning targets through traffic impact. By finding pages on the edge of ranking on the first page, we are able to get our clients the quickest traffic turnaround.

Topical Research for Content

Keyword research is a dated tactic that hinders content performance. Instead, we do topical research which not only helps us identify the right keywords, but trends and topics as well. In addition, we will map these topics to different stages in your website’s funnel. Everything from top to bottom is accounted for and scheduled for creation in your campaign.

Link Calendar Creation

Link building is an insane amount of work, which we happily take on for our clients. We target half a dozen different link types and pitch over 1,000 opportunities on your behalf. This much work requires management and we do so by building an outreach calendar ahead of time.

Content Calendar Development

A content calendar is a tool that ensures each piece of content we publish is the absolute best it can be and is published at the right time. We outline everything from keywords to date of publish in the calendar and deliver it to you within the first month of your campaign.

Final Campaign Strategy

There’s little margin for error with SEO and you need to know exactly what you are doing at all times for it to work. This requires a detailed strategy mapping out the campaign, from beginning to end. We build this for you and present it to your team for final approval. From there, we are ready to execute growth.

Stage 3 – Adjustment Process

At this point, we have everything we need to execute your campaign. Our team goes to work implementing the corrections needed to steer your website in the right direction for growth.

Execute Technical Updates

Before we can start building links to your site, we need to get the technical issues fixed. We create a prioritized project plan and our project managers ensure all technical issues get fixed properly. If you don’t have a developer, you can contract our team to implement the changes for you.

Implement Analytics Updates

Similar to the technical updates, our team makes sure everything is setup properly to track and monitor your campaign. We will create an analytics project plan to make sure all issues get fixed within a timely fashion, ready to track the ROI of your campaign.

Launch Content Marketing Campaign

Content is a cornerstone of SEO and it opens up new opportunities for traffic through the creation of resources, videos, guides and blog posts. We aim to publish at least 1 large piece of content per month. This is all dictated from your content calendar (creating in month 1 of campaign).

Create Personas for Outreach

We build links through outreach & we send over 1,000 emails during the life of your campaign (or more!). In order to maximize the success of your campaign, it works best to pitch on behalf of your business, not an SEO agency. We handle the strategy, creation and building of personas for your outreach campaign.

Stage 4 – Exponential Growth

This is where we earn our keep. We are able to execute 100% white hat campaigns at massive scale due to our detailed process and strategy.

Organic Content Promotion

It’s not enough to just click publish and expect your content to rank: you need to promote it. Our team is trained to organically promote all recently published posts through Quora, Reddit, Facebook and industry relevant forums

Skyscraper Content Outreach

For every piece of content we publish, we find websites that are already linking to similar pieces of content. We then send them an outreach email asking for link placements, aka the skyscraper technique.

Ongoing Link Outreach

We divide link building into 2 categories: ongoing and campaigns. Ongoing link building is guest posting, sponsored posts and niche blogger outreach. These outreach emails are scheduled to run throughout the life of your campaign so we are consistently building links.

Link Building Campaigns

Campaigns are comprised of reporter outreach, infographic outreach, product review outreach and social media influencer outreach. We aim to run 1 of these campaigns per month throughout the life of your campaign. Our team also manually builds links.

Reporting, Analysis, Consulting

Our reports are more than just numbers; it’s an in depth analysis of your entire website’s health and performance. Each month we revisit our work and make adjustments as needed.

6 Month SEO Project Roadmap

Month 1
  • In-Depth Keyword Planning
  • Send keywords to be targeted to the client to get approved
  • Competitors Analysis of your 3 Biggest Competitors
  • Industry Trend Analysis
  • Audience Persona Identification
  • Keyword Difficulty Analysis
  • Perform SEO Technical Audit
  • Perform Backlink Audit
  • Perform Local SEO Audit
Month 2
  • Commencement of Link Building Strategy – indefinitely
  • Implementation of the keyword gap analysis report.
  • Brief content writers on targeted keywords for article/webpage creation.
  • Implement Content on exciting or new pages based on keyword research.
  • Full On-Page SEO to commence once articles have been published.
  • Create a Google Plus Business Account
Month 3
  • Conversion Optimization with clear “call to actions”.
  • Website Architecture Enhancement
  • Start with SEO technical issue clean up and optimization
  • Site speed Optimization
  • Mobile Optimization
Month 4
  • Implementation of Schema Mark up on all pages
  • Skyscraper Content Outreach strategy.
  • Promotion of Skyscraper articles
  • Topical Research for Content Creation
Month 5
  • Revise and Execute new Technical Updates.
  • Revise UX and UI
Month 6
  • Adjustment Process – Making decisions based on first 6 months data.
  • Add more keywords based on data from 1st 5 months analytics.
  • Topical Research for additional content and keywords targeting.
  • Review Technical SEO audit and finalise last issues of the audit.
  • Benchmarking and review of set out KPI’s

Campaign next steps Month 7 – 12

As your campaign winds down, it’s important to map out the next steps for continued success. We sit down and do a deep progression analysis to understand the next steps you should take to continue organic success.

Wall of Fame

What Customers are Saying about Us

Nicole Russo

“Without the LogoEngine team our new logo and rebranding campaign would not have been so successful. They are full of new ideas and unique solutions to any of your web needs.”

Nicole Russo
Esri
Erica Schoenfeldt

“As a marketing professional, I have worked with LogoEngine on several logo projects, ranging from small local companies to a large fortune 500 firm. Vinnie is a consummate professional who has built a talented team. LogoEngine builds unique logos and stunning websites, yet they are always open to feedback (a rare trait in designers and developers). I would highly recommend calling Vinnie if you or your company needs a logo, website or any other marketing materials”.

Erica Schoenfeldt
Giants & Gentlemen
Alex Kannenburg

Can’t thank Michael enough. I just started my first company and my partners and I needed a logo and business cards asap. These guys got it done in less than 24 hrs! It’s amazing and I love the reactions my customers have when I hand them my card. Give them a shout for whatever you need.

Alex Kannenburg
Student Works
Shannon Parker

The professionalism and personalized service that we got from Logo Engine is unlike any other company we worked with, they made us feel so comfortable. Incredibly trustworthy and unbelievable value!!! We went with the full suite plan as we needed our next venture ready to launch, we also added unlimited revisions since we have a couple of really picky partners. The first rounds were well done but as expected, David our partner had numerous edits to suggest from his examples and feedback.. They came back the absolute perfect design, and we ended up buying all the revisions, they looked that good. The site design and mobile app made out company stand and look so good! Thank you!

Shannon Parker
Phil & Sebastian
Laurie Ketching

I received another compliment on our company’s logo today which prompts me to write this review. LogoEngine delivered an amazing logo for us, and to say I was pleased would be a resounding understatement. I get complimented weekly on it by clients. Thanks so much!

Laurie Ketching
The Green Labs
Jessica Burke

“Not in a million years did I expect to have my mind read, but they did. Thank you for everything – you have really created a fabulous image for our company.​”

Jessica Burke
Nine Line Apparel