Seo Services
Turning leads into customers.
About SEO Services
Why Every Website Needs SEO
Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf.
SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?
Organic Search Is Most Oftenthe Primary Source of Website Traffic
Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement. As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow. But the remaining 25 percent of the market owned by other engines is obviously valuable to brands, too. Google, being the most visited website in the world (as well as specifically in the USA), also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine. We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information. Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor. Quality SEO & a high-quality website takes brands there.
SEO Builds
Trust & Credibility
The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties. Many elements go into establishing authority regarding search engines like Google.
In addition to the factors mentioned above, authority is accrued over time as a result of elements like:
- Quality backlink profiles.
- Positive user behavior.
- Machine-learning signals.
- Optimized on-page elements & content.
But establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight — just like real life. Authority is earned and built over time. Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust a brand.
Good SEO Also Means
a Better User Experience
Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there. Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success. Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer. A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users. The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily. Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.
Local SEO Means Increased
Engagement, Traffic & Conversions
With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success. Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction. Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.
SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to. To promote engagement on the local level, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start. There should also be a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Home Advisor, and Angie’s List (among others), depending on the industry.
SEO Best Practices
Are Always Being Updated
It’s great to have SEO tactics implemented on a brand’s website and across its digital properties, but if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hindrances. The way the search world evolves, basically at the discretion of Google, requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1. Being proactive and monitoring for major algorithm changes is always going to benefit the brands doing so. We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be extremely difficult to come back. SEO pros help to ensure that is avoided.
It’s A Long-Term
Strategy
SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years. As the market evolves, yes, it’s best to follow the trends and changes closely. But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience. And the more SEO time, effort, and budget that is committed to it, the better and longer a website stands to being a worthy contender in its market.
SEO
Is Relatively Cheap
Sure, it costs money. All the best things do, right? But SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line. This isn’t a marketing cost; this is a true business investment. Good SEO implementation will hold water for years to come. And, like most things in life, will only be better with the more attention (and investment) it gets.
SEO Impacts
the Buying Cycle
Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective. Using SEO tactics to relay your messaging for good deals, groundbreaking products and/or services, and the importance and dependability of what you offer customers will be a game changer. It will also undoubtedly impact the buying cycle in a positive way when done right. Brands must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.
It’s
Quantifiable
While SEO doesn’t offer the easier-to-calculate ROI like that of paid search, you can measure almost anything with proper tracking and analytics. The big problem is trying to connect the dots on the back end since there is no definitive way to understand the correlation between all actions taken. Still, it is worth understanding how certain actions are supposed to affect performance and growth, and hopefully they do. Any good SEO is going to be aiming at those improvements, so connecting the dots should not be a challenge. Brands also want to know and understand where they were, where they are, and where they’re going in terms of digital performance, especially for SEO when they have a person/company that is being paid to execute on its behalf. There’s no better way to show the success of SEO, either.
SEO Helps You Understand the Environment of the Web
With the always-changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place. But staying on top of SEO includes being in the loop for the major changes taking place for search. Knowing the environment of the Web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.
What We DO
SEO and SEM
With a great SEO campaign built by us, you’ll be able to find and target your most qualified audience, increasing traffic and clicks, but more importantly conversion. Turning leads into customers.
On-page
Optimization &
Content Marketing
Social
Media Marketing
& PPC
White Hat SEO
Competitor
Campaign Analysis
Working Process
How We Build your SEO Strategy and Executethe Campaign
Each website is different, therefore SEO is not a linear process. To run a successful campaign you need be responsive and adapt your approach depending on a multitude of variables. We constantly study data and monitor how the search engines and users respond to a client’sweb presence.
We will continually reinforce parts of the campaign that are working or if
parts of the campaign are not working as intended we will quickly identify the root cause and correct them.
Six Stages of Our Campaign
- 1.Learning Process
- 2.Planning Process
- 3.Adjustment Process
- 4.Exponential Growth
- 5.6 Month SEO Project Roadmap
- 6.Campaign next steps Month 7 – 12
Learning
Process
1.Discovery Process
No one knows your industry, customers and competitors better than you do. In order for us to execute a successful campaign, we need to extract as much knowledge as possible. We do so with a targeted questionnaire, industry research and a strategy meeting.
2.Analytics Audit
Data allow us to track progress and measure the success of your campaign. We can’t do anything until we know your website is setup to properly track and record data. We run an in depth analytics audit that digs into the details of Google Analytics, Google Search Console and Google Tag Manager to uncover bugs, tracking issues and any upgrades needed to better measure your campaign.
3.Industry Landscape
We use tools like MOZ, Ahrefs and others to monitor websites in your niche to get a picture of what’s working and what’s not. This helps us formulate the right channel and methods (video, blog posts, infographics, etc) to attack and create a multiple touch point marketing strategy.
4.Technical
website audit
It is impossible to rank a website when it has glaring technical issues. The problem is, 99% of issues aren’t glaring, they require an in-depth technical audit and serious SEO knowledge to find errors. We run a full technical audit where we review over 200 technical factors that could be holding your website back, preventing it from getting more traffic.
5.Competitive Research
Understanding what your competitors are doing is critical for marketing success. It helps us to formulate the best plan of attack to beat them. We run a head to head comparison with your top competitors to identify opportunities for growth.
Planning
Process
1.Keyword Opportunity Mapping
Our team seeks out the most valuable keywords for your business and then we place them in the right places on your website. We break them down into 2 main intent areas; purchase and informational. Purchase keywords get mapped to sales pages, while informational gets used for content creation. This is an important process that helps us build up your website’s organic marketing funnel, a key model for both content creation and link outreach.
2.Audience Persona Creation
It’s really hard to please everyone on the internet. The good news is, you don’t have to. We want to focus on those who matter; your customers. Audience profiling is a process that helps us focus everything (from tone of voice to creative) on helping you to acquire more paying customers
3.Competitive Links Audit
Google’s algorithms rely heavily on AI learning. In other words, it knows exactly what a good link profile looks like in your niche. To build the best links to your site, we run a full competitor link audit to understand what a good link profile should look like.
4.Link Opportunity Mapping
Good links are hard to come by so we make sure they are going to the right place on your site by assigning targets through traffic impact. By finding pages on the edge of ranking on the first page, we are able to get our clients the quickest traffic turnaround.
5.Topical Research for Content
Keyword research is a dated tactic that hinders content performance. Instead, we do topical research which not only helps us identify the right keywords, but trends and topics as well. In addition, we will map these topics to different stages in your website’s funnel. Everything from top to bottom is accounted for and scheduled for creation in your campaign.
6.Keyword Opportunity Mapping
Our team seeks out the most valuable keywords for your business and then we place them in the right places on your website. We break them down into 2 main intent areas; purchase and informational. Purchase keywords get mapped to sales pages, while informational gets used for content creation. This is an important process that helps us build up your website’s organic marketing funnel, a key model for both content creation and link outreach.
7.Audience Persona Creation
It’s really hard to please everyone on the internet. The good news is, you don’t have to. We want to focus on those who matter; your customers. Audience profiling is a process that helps us focus everything (from tone of voice to creative) on helping you to acquire more paying customers
8.Final Campaign Strategy
There’s little margin for error with SEO and you need to know exactly what you are doing at all times for it to work. This requires a detailed strategy mapping out the campaign, from beginning to end. We build this for you and present it to your team for final approval. From there, we are ready to execute growth.
Adjustment
Process
At this point, we have everything we need to execute your campaign. Our team goes to work implementing the corrections needed to steer your website in the right direction for growth.
1.Execute Technical Updates
Before we can start building links to your site, we need to get the technical issues fixed. We create a prioritized project plan and our project managers ensure all technical issues get fixed properly. If you don’t have a developer, you can contract our team to implement the changes for you.
2.Implement Analytics Updates
Similar to the technical updates, our team makes sure everything is setup properly to track and monitor your campaign. We will create an analytics project plan to make sure all issues get fixed within a timely fashion, ready to track the ROI of your campaign.
3.Launch Content Marketing Campaign
Content is a cornerstone of SEO and it opens up new opportunities for traffic through the creation of resources, videos, guides and blog posts. We aim to publish at least 1 large piece of content per month. This is all dictated from your content calendar (creating in month 1 of campaign)
4.Create Personas for Outreach
We build links through outreach & we send over 1,000 emails during the life of your campaign (or more!). In order to maximize the success of your campaign, it works best to pitch on behalf of your business, not an SEO agency. We handle the strategy, creation and building of personas for your outreach campaign.
Exponential
Growth
This is where we earn our keep. We are able to execute 100% white hat campaigns at massive scale due to our detailed process and strategy.
1.Organic Content Promotion
It’s not enough to just click publish and expect your content to rank: you need to promote it. Our team is trained to organically promote all recently published posts through Quora, Reddit, Facebook and industry relevant forums
2.Skyscraper Content Outreach
For every piece of content we publish, we find websites that are already linking to similar pieces of content. We then send them an outreach email asking for link placements, aka the skyscraper technique.
3.Ongoing Link Outreach
We divide link building into 2 categories: ongoing and campaigns. Ongoing link building is guest posting, sponsored posts and niche blogger outreach. These outreach emails are scheduled to run throughout the life of your campaign so we are consistently building links.
4.Link Building Campaigns
Campaigns are comprised of reporter outreach, infographic outreach, product review outreach and social media influencer outreach. We aim to run 1 of these campaigns per month throughout the life of your campaign. Our team also manually builds links.
5.Reporting, Analysis, Consulting
Our reports are more than just numbers; it’s an in depth analysis of your entire website’s health and performance. Each month we revisit our work and make adjustments as needed.
6 Month SEO
Project Roadmap
1.Month
- In-Depth Keyword Planning
- Send keywords to be targeted to the client to get approved
- Competitors Analysis of your 3 Biggest Competitors
- Industry Trend Analysis
- Audience Persona Identification
- Keyword Difficulty Analysis
- Perform SEO Technical Audit
- Perform Backlink Audit
- Perform Local SEO Audit
2.Month
- Commencement of Link Building Strategy – indefinitely
- Implementation of the keyword gap analysis report.
- Brief content writers on targeted keywords for article/webpage creation.
- Implement Content on exciting or new pages based on keyword research.
- Full On-Page SEO to commence once articles have been published.
- Create a Google Plus Business Account
3.Month
- Conversion Optimization with clear “call to actions”.
- Website Architecture Enhancement
- Start with SEO technical issue clean up and optimization
- Site speed Optimization
- Mobile Optimization
4.Month
- Implementation of Schema Mark up on all pages
- Skyscraper Content Outreach strategy.
- Promotion of Skyscraper articles
- Topical Research for Content Creation
5.Month
- Revise and Execute new Technical Updates.
- Revise UX and U
6.Month
- Adjustment Process – Making decisions based on first 6 months data.
- Add more keywords based on data from 1st 5 months analytics.
- Topical Research for additional content and keywords targeting.
- Review Technical SEO audit and finalise last issues of the audit.
- Benchmarking and review of set out KPI’s
Next month 7 – 12
As your campaign winds down, it’s important to map out the next steps for continued success. We sit down and do a deep progression analysis to understand the next steps you should take to continue organic success.
pricing plans
Working Solutions from Logoengine
BASIC SEO
- $175/mo
- 10 Keyword Optimization
- Up to 10 pages
- Title tag optimization
- Meta description optimization
- Keyword research
-
- Content writing
- Content Optimization
- Heading Optimization
- Internal linking optimization
- Baseline ranking report
- Monthly ranking report
- Initial backlink analysis
More Options
LOCAL SEO
- Link Development
- Ranking Reports
- Content Writing
- Local Business Listing
- Google Analytics Installation
- Competitive Analysis
-
- On-Page SEO
- Title & Meta Tag Optimization
- Keyword Research
More Options
NATIONAL SEO
- Link Development
- Technical SEO Audit
- Conversion Tracking
- Analytics Installation
- Advanced On-Page SEO
- Schema Markup
- Blog Posting
- Content Review
- Link Development
- Ranking Reports
-
- Content Writing
- Local Business Listing
- Google Analytics Installation
- Competitive Analysis
- On-Page SEO
- Title & Meta Tag Optimization
- Keyword Research
More Options
SEO AUDIT
- Link Development
- Technical SEO Audit
- Conversion Tracking
- Analytics Installation
- Advanced On-Page SEO
- Schema Markup
- Blog Posting
- Content Review
- Link Development
-
- Ranking Reports
- Content Writing
- Local Business Listing
- Google Analytics Installation
- Competitive Analysis
- On-Page SEO
- Title & Meta Tag Optimization
- Keyword Research
More Options